02 · Website Preview

The proposed website, end to end.

Use the site's own menu to move between pages, and switch between desktop and mobile. The form and assistant are previews — nothing is sent.

Proposed Website Concept — Not Yet Published

yourcfoexpert.com/

Bookkeeping + CFO Guidance · West Unity, Ohio

When the books stop at “what happened,” Samona starts with “what now?”

Your CFO Expert combines dependable monthly bookkeeping with practical CFO guidance for business owners who need clearer cash flow, better answers, and a financial partner who stays in the conversation.

For owner-led businesses that have outgrown DIY bookkeeping and need financial information they can actually use.

Samona Marie Pheils, founder of Your CFO Expert

Meet Samona

The numbers matter. The relationship determines whether they get used.

Samona listens first, says what she sees plainly, and treats each client relationship personally. The goal isn't a prettier report — it's an owner who knows what the numbers mean and what to do next.

Credentials, education, and years of experience will be added once Samona confirms them.

Clean books are useful. Knowing what to do with them is the point.

An owner can receive accurate reports and still be unsure about:

  • Why cash is tight
  • Whether the business can afford a hire
  • Which services or products are most profitable
  • How much the owner can safely take from the business
  • Whether expenses are growing too quickly
  • What financial priorities should come next
  • When bookkeeping support should become CFO guidance

Start with the books. Add financial leadership when the decisions get bigger.

01

Bookkeeping Foundation

For owners who need consistent monthly bookkeeping, reconciliations, organized records, and dependable reports.

02

Financial Clarity

For owners who need bookkeeping plus cash-flow visibility, KPI tracking, budgeting support, and regular financial conversations.

03

CFO Partnership

For owners facing decisions involving hiring, pricing, financing, growth, profitability, or longer-term planning.

Working concepts. Pricing and final deliverables will be published after Samona confirms scope and capacity.

Bring the question behind the numbers.

“Sales are increasing. Why does cash still feel tight?”

“Can the business afford another employee?”

“Which part of the company is actually making money?”

“Are we charging enough?”

“What should we watch every month?”

“Do I need bookkeeping, CFO guidance, or both?”

“What needs to improve before we grow?”

“How do I stop reacting to the numbers after it is too late?”

Situations the relationship is designed to explore — not guaranteed outcomes.

A better financial relationship should begin with a better first month.

  1. 1

    Tell Samona What Is Not Working

    Begin with the business question, operational frustration, or financial uncertainty prompting the conversation.

  2. 2

    Complete a Short Fit Review

    Share the business model, current bookkeeping condition, systems, service needs, and desired timeline.

  3. 3

    Review the Financial Foundation

    Determine what must be cleaned up, organized, or clarified before recurring work begins.

  4. 4

    Choose the Right Relationship

    Define the scope, responsibilities, communication cadence, and level of guidance.

  5. 5

    Complete Digital Onboarding

    Use approved CountingWorks PRO functionality for engagement information, requests, secure communication, and follow-up.

  6. 6

    Establish the Monthly Rhythm

    Set reporting dates, client responsibilities, meetings, decision points, and ongoing priorities.

Rooted in Northwest Ohio

Local relationships, from West Unity outward.

Jackson Street storefronts in downtown West Unity, Ohio
Jackson Street, downtown West Unity. Photo: Nyttend, public domain.
Williams County Courthouse in Bryan, Ohio
Williams County Courthouse, Bryan. Photo: Nyttend, public domain.
Wheat fields in Jefferson Township, Williams County, Ohio
Jefferson Township, Williams County. Photo: Nyttend, public domain.

Not sure where to start?

Ask the proposed assistant a common question, or tell Samona what's not working.

Proposed Website Assistant

Answers come only from approved firm information. It doesn't give individual accounting, tax, investment, or legal advice.

Choose a question to see how the assistant would respond.

Tell Samona what needs an answer.

Preview Mode — No information is being submitted

Please don't include Social Security numbers, tax returns, bank or payroll credentials, account numbers, or full financial statements.

The report should not be the end of the conversation.

If the business has dependable books but the next decision still feels uncertain, bring Samona the question behind the numbers.

Your CFO Expert LLC

Bookkeeping + CFO Guidance · West Unity, Ohio

(567) 276-5400

info@yourcfoexpert.com

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